LEDIANE CARE FOR NATURE (CollaboraTree): Mangrove for Bedono Village-Demak

Lediane: Committed to Sustainability and Environmental Protection

Lediane, a brand under Sinar Lediane Indonesia LLC, focuses on sustainable swimwear for everyone. The company is committed to prioritizing environmental protection and contributing to society through its business practices. This commitment is reflected in their policies and values, aiming to significantly reduce the environmental impact of their operations.

As part of their environmental initiative, Sinar Lediane Indonesia LLC collaborates with LindungiHutan to launch the “Mangrove for Desa Bedono” campaign in 2023. For every swimsuit sold, one mangrove tree is planted, contributing to nature conservation. In just six months, 1,016 swimsuits were sold, resulting in the planting of an equal number of mangrove trees.

Sinar Lediane Indonesia LLC recognizes its responsibility to protect the planet and hopes this campaign will benefit both the environment and local communities. Raising awareness about the importance of environmental preservation is crucial, and the company believes that the more people involved, the greater the impact.

The choice of Bedono Village for this campaign was not arbitrary. The village, located in Demak, Indonesia, faces environmental challenges, such as the loss of mangrove forests, which has led to coastal flooding and the destruction of homes. This has forced locals to relocate and impacted their livelihoods, especially fishermen. By restoring the mangrove forests, Sinar Lediane Indonesia LLC aims to help mitigate these issues and support the community's resilience.